How Mandeep Bhalla is Helping Contractors Grow Their Business Through Smart Digital Marketing

Welcome to the Service MVP Podcast — the place where sales coaching and service training meet actionable strategies. I’m Joe Crisara, America’s Service Sales Coach, and today’s episode is a masterclass in digital business growth. Our guest is Mandeep Bhalla, the dynamic founder of Grow Nearby, a marketing powerhouse that’s helping contractors scale their businesses with integrity, authenticity, and precision.

Whether you're looking to boost lead generation, build a stronger brand, or learn how to grow your business, this episode will deliver real-world insights.

From Delhi to Dominating U.S. Contractor Marketing

Mandeep Bhalla’s story is rooted in entrepreneurial grit. Growing up in Delhi, India, his early exposure to the trades—working alongside his father in aluminum fabrication—instilled a deep respect for blue-collar work. After earning a Master's in Computer Applications and spending nearly a decade in IT, Mandip launched a content writing agency serving clients globally.

When his wife received a job offer in Buffalo, New York, the family made the leap to the U.S. That’s where Mandip transitioned into professional services sales training, directing SEO for a U.S.-based agency before launching Grow Nearby in 2020—just before the pandemic.

“What you do from 7 PM to 2 AM defines your passion.”

— Mandeep Bhalla

This late-night hustle turned into a thriving company that specializes in sales coaching services, website development, and e-learning for businesses in the trades.

The 3 Biggest Digital Marketing Mistakes Contractors Make

Mandeep has helped HVAC, plumbing, and electrical contractors nationwide get measurable results. In today’s conversation, he reveals the top 3 mistakes business owners make when trying to grow their business online:

❌ 1. Not Owning Your Digital Assets

Too many contractors allow marketing agencies to buy their domains, host their sites, and own their content.

Own your domain—it’s a $12 investment with massive consequences if neglected.

“Your brand is your identity. If someone else owns it, they own your future.”
— Joe Crisara

This is a foundational piece of any sales and service training program—own your tools, your messaging, and your path to growth.

❌ 2. Relying on Templated Websites

Contractors often cut corners with Wix, GoDaddy, or generic builders. But sales coaching certification and customer service sales training aren't the only ways to grow your business—you need a conversion-optimized WordPress website with:

• City-specific service pages (e.g., “AC Repair Dallas”)

• Authentic team photos, not stock images

• Strong calls-to-action (CTAs)

Mandeep says: “Content is king, conversion is queen.” The site should instantly show:

• Who you are

• Where you serve

• Why you’re the best

• How to contact you

These elements are also key in interactive customer service training and sales seminars, where clarity and authenticity drive engagement.

❌ 3. Ignoring Video Content

The biggest missed opportunity? Video marketing.

Mandeep stresses the importance of:

• Job-site videos

• On-the-spot customer testimonials

• Behind-the-scenes content

“A picture is worth 1,000 words. A video is worth 1,000,000.”
— Mandeep Bhalla

Short-form videos, especially for TikTok and Instagram, are key to virtual sales coaching, client relationship management courses, and online learning for business. Micro-videos humanize your brand and boost conversions across your funnel.

Why Relationships Matter More Than Clicks

Grow Nearby doesn’t just build websites—they build relationships. Mandip travels the country to meet contractors, understand their unique values, and create tailored strategies for business development seminars and sales coaching companies.

Their approach has helped companies like:

• Weather Engineers

• Smart Home Heating & Cooling

• Ohio Water Heaters

In fact, the Ohio Water Heaters brand started from scratch and is now one of the fastest-growing service brands in its market.

How to Grow Your Business with Digital Precision

If you're asking:

• How can I grow my plumbing business?

• How to grow my electrical business?

• How to make my business grow without wasting ad spend?

Then Grow Nearby is your answer.

Their method blends:

• Sales performance coaching

• Customer care skills training

• E-learning courses for business

• Online marketing courses for beginners

…into a seamless, data-backed strategy.

Book a Strategy Session with Mandip Bala

Mandeep offers 60–90 minute strategy sessions to help contractors build a digital roadmap—no strings attached.

???? Visit: www.grownearby.com/schedule
Fill out a simple form, and his team will tailor a 2023+ plan for your business. Whether you do it yourself or hire Grow Nearby, you'll walk away with clarity.

Final Thoughts

Mandeep Bhalla is redefining what it means to be a sales coaching company in the trades. His story is proof that with hustle, heart, and strategy, you can:

• Boost your sales performance

• Build customer trust

• Grow your business sustainably

So if you're tired of cookie-cutter marketing and ready for a real transformation, don’t wait. Now is the time to invest in your business training workshops, sales learning management system, and sales coaching seminars that drive long-term results.