Unlocking Sales Success with Automation, Authenticity & Emotional Intelligence: Ryan & Justin of Chirp on the Service MVP Podcast

Welcome to another powerhouse episode of the Service MVP Podcast with Joe Crisara, America’s Service Sales Coach. In this episode, Joe sits down with two dynamic sales innovators—Ryan and Justin from Chirp—to unpack how sales automation, emotional intelligence, and authentic connection can drive service sales to the next level.

Whether you're a contractor, entrepreneur, or part of a growing sales team, this episode is a goldmine of insights for anyone looking to boost revenue, deepen customer relationships, and scale sustainably.

Watch the full Service MVP Podcast episode on YouTube for expert service sales training, customer relationship tips, and home service business growth strategies—click here to watch now.

How Chirp Was Born: A Legacy of Automation and Impact

Before co-founding Chirp, Ryan launched a successful windshield repair business and trained over 1,000 entrepreneurs through his e-learning course. While scaling that venture, he discovered how fast and responsive lead communication—especially via text—drastically improved conversion rates.

That early success inspired him to create Chirp, a platform designed to streamline sales performance coaching and client communication. Today, Chirp helps hundreds of businesses automate follow-ups, increase conversions, and build lasting relationships with customers.

“If I texted the lead immediately, my close rate skyrocketed. I realized, this automation should be helping more than just me—it should be powering service professionals everywhere.” – Ryan, Chirp Co-Founder

From Windshield Repair to $1.5 Billion in Revenue: Justin’s Sales Journey

Justin, now VP of Sales & Partnerships at Chirp, brought years of experience from Route, where he helped scale sales from the ground up to over $1.5 billion in just three years. But his real secret? Sales Coaching/Training grounded in honesty, emotional intelligence, and authenticity.

He’s not the typical pushy closer. Instead, he leans on sales coaching services built on trust.

“I don't try to talk people into buying. I want them to talk themselves into why they should buy. That only happens through honesty and transparency.” – Justin

The Three Roles Chirp Plays in Your Sales Cycle

Joe Crisara highlights how Chirp’s automation tools support all three critical outcomes in the sales journey:

1. After a Yes – Reinforce buyer confidence and reduce remorse through automated post-sale communication.

2. After a No – Stay in touch, take responsibility, and revive lost leads with thoughtful follow-ups.

3. After a Reschedule – Keep clients warm and informed with timely updates and confirmations.

This proactive engagement makes Chirp a service sales training tool that anticipates client needs before they even voice them—a hallmark of any top sales and customer service training program.

Authenticity Beats Overpromising: Sales Lessons from the Trenches

Justin's most powerful advice to fellow sales professionals?

- Be transparent—even about product limitations.
- Don’t oversell—set clear expectations.
- Support your sales coaching certification with real-world integrity.

“I don’t want our onboarding team fixing lies I told just to make a sale. That’s how sales teams implode and how businesses lose trust in the marketplace.” – Justin

In today’s fast-paced world, sales management coaching isn’t just about hitting quotas—it’s about being the conscience of the customer journey.

Building a Sales Team That Scales

Ryan and Justin emphasize that real growth requires strong leadership and people-first culture. Their team grew from 4 to 25 employees in under two years, 5x-ing recurring revenue, while attracting industry leaders like Tommy Mello as an investor.

At the core of their approach?

• Weekly training (like virtual sales coaching)

• Value-driven culture

• Accountability that builds people up

• High emotional intelligence and clarity in communication

Whether you're launching a CRM, hosting sales seminars, or scaling a home service business, this team shows how to combine technology with humanity.

Why Emotional Intelligence Is the Ultimate Sales Tool

In a moving moment, Justin opens up about overcoming personal struggles and how removing substances from his life skyrocketed his emotional IQ—the true differentiator in his sales leadership.

“You’re always manifesting—whether it’s negative or positive. Your mindset and emotions are magnets. If you’re not managing them, your business won’t grow.” – Justin

This message is echoed in top sales coaching seminars and customer service training programs: The best closers aren’t just skilled—they’re self-aware.

Final Thoughts: Sales Is a Team Sport

Joe wraps the conversation by reminding listeners: The sale isn’t done until the solution is implemented successfully.

A great sales coach ensures the whole team—sales, onboarding, and service—works in harmony. That’s what makes Chirp more than software. It’s a partner in performance, one that aligns perfectly with the mission of professional services sales training.

Want to take your service sales to the next level? Join the Service MVP Club and get expert-guided, self-paced training with weekly live coaching from Joe Crisara. Click here to learn more: Service MVP Club

Want to Learn More?

Connect with Justin at justin@chirp.com or call 385-285-9496
Book a demo at www.chirp.com and discover how this tool can boost your conversions, enhance follow-ups, and unify your sales experience.