What is the MVP Club?
Sales training is just the beginning. This is the full playbook.
Not everyone is ready for private coaching. But everyone deserves the system. That’s why we created the MVP Club—a self-paced training platform that delivers the same tools, talk tracks, and transformations as our coaching programs.
It’s built for contractors. It’s based on the book. And it’s ready when you are.
Start My Membership
Weekly Live Webinar 1 Q&A with Joe
New chapter taught every tuesday
On-Demand Video Library
Replay anytime new content monthly
What Should We DO? Book
The foundation of every lesson
MVP CLUB PLATFORM $99/Month
Role-Based Learning
Tech, Coffee Shop Owners, Dispatchers
Tools & Resources
Downloadable a script, checklist, workbooks
Free Audiobook
Get Joe’s bestselling book to follow along
Weekly Coaching. Real-Time Feedback. Still Included.
Every week, Joe Crisara teaches a live 30-minute lesson based on a chapter from What Should We Do? — followed by a 60-minute open Q&A session.
Wednesday @ 12Pm PT
New Book Chapter & Teaching
Followed by:
Live Q&A
Followed by:
Live Q&A
From Pages to Profit:
Bring What Should We Do? to Life
Each week, you’ll get a new lesson that brings a chapter of the book to life. There are 52 weeks in a year—so you’ll never run out of tools to apply, skills to master, or ways to grow your business. Here's a preview of what your first few months might look like:
Week 1
Video 1: Start Here
Unpack the philosophy of service-first selling and why customers buy value, not just price.
Week 2
Video 2: Lesson 1: The Power of Paradigm Shift
Learn how emotional intelligence impacts your ability to connect and close with clients.
Week 3
Video 3: Lesson 2: What Lens Are You Looking Through?
Break down the customer's emotional state and how it affects your pitch.
Week 4
Video 4: Lesson 3: It’s How You Respond That Matters
Practice real-life talk tracks and objection responses that build trust and close more deals.
Week 5
Video 5: Lesson 4: The Story of the Flat Tire
Explore the psychology and strategy behind high-value service presentations.
Week 6
Video 6: Lesson 5: What Is Pure Motive Service?
Learn how to structure tiered solutions that appeal to different buying styles.
Week 7
Video 7: Lesson 6: The Five Pure Motive Service Principles
Learn how to structure tiered solutions that appeal to different buying styles.
Week 8
Video 8: Lesson 7: Be A Student
Learn how to structure tiered solutions that appeal to different buying styles.
Week 9
Video 9: Lesson 8: The 12 Universal Laws of Persuasion
Decode the emotional drivers that lead people to say yes—and how to tap into them every time.
Week 10
Video 10: Lesson 9: Your Beliefs Create Your Results
Use accountability, praise, and practice to elevate your team's consistency and morale.
Week 11
Video 11: Lesson 10: David’s Story: A Self Fulfilling Prophecy
Learn how to identify who to coach, when, and how to get buy-in from your team.
Week 12
TVideo 12: Lesson 11: Leave Your Mother In The Truck
Align every role in your business around growth, client care, and performance.
Week 13
Video 13: Lesson 12: The Goal Party: Creating Clarity
Discover how expert diagnostics increase perceived value and lead to more approved work.
Week 14
Video 14: Lesson 13: The Goal Party Podcast: Speaking Your Vision Into Existence
Master the art of customer-centered questioning that builds urgency and trust.
Week 15
Video 15: Lesson 14: You Are Responsible
Learn to enhance the experience before, during, and after the visit to drive customer satisfaction and repeat business.
Week 16
Video 16: Lesson 15: The Power of Staying Quiet
Build options that reflect the client’s needs and highlight value at every level.
Week 17
Video 17: Lesson 16: The 5 Things You Must Give Up
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Week 18
Video 18: Lesson 17: Don’t Run through Yellow Lights
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Week 19
Video 19: Lesson 18: Be On Code: Diagnosing The Client
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Week 20
Video 20: Lesson 19: Be On Code: The 5 Questions That Reveal the Buying Code
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Week 21
Video 21: Lesson 20: Understanding the Client’s Buying Codes
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Week 22
Video 22: Lesson 21: Magic Moments
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Week 23
Video 23: Lesson 22: The Four Steps of Magic Moments
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Week 24
Video 24: Lesson 23: The Power of Language
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Week 25
Video 25: Lesson 24: Power Words vs. Weak Words
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Week 26
Video 26: Lesson 25: Verbally Packaging System Faults and Solutions
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Week 27
Video 27: Lesson 26: Faults & Systems
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Week 28
Video 28: Lesson 27: Be Skeptical Overview
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Week 29
Video 29: Lesson 28: The Laws of Scarcity
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Week 30
Video 30: Lesson 29: The Law of Dissonance
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Week 31
Video 31: Lesson 30: The Convince Me Step
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Train Anywhere With The Service MVP App.
Your MVP Club membership comes with full access to the Service MVP mobile app—so your training goes wherever your team does.
- Stream courses on any phone or tablet
- Get push notifications for weekly live trainings
- Track progress and quiz completions from the field
- Listen to audio versions while driving or on break
- Access downloads, scripts, and tools on the go
Perfect for busy service pros who want to learn on their schedule—from the truck, the office, or the jobsite.
Built for Every Role. Designed for Whole Companies.
| Role | Training Focus |
|---|---|
| Owners & Managers | Leadership, team accountability, pricing strategy |
| Service Techs & Installers | Sales process, diagnostics, presentation skills |
| CSRs & Dispatchers | Call flow, objection handling, client alignment |
| Office Staff | Process consistency, follow-up systems, customer experience |
Here’s What You Unlock with MVP Club Membership:
- Weekly live coaching & Q&A with Joe
- Full access to the What Should We Do? course series
- Role-based training paths (Tech, CSR, Owner, Dispatcher)
- Workbooks, scripts & tools you can use today
- Unlimited access to the training video library
- New content added monthly
- Discounts on live events & premium courses
- Optional access to our private community
- FREE Audiobook: What Should We Do?
- Cancel anytime. No contracts.
Real Contractors. Real Results.
Service MVP delivers top-notch training for the plumbing and heating industry. Mike, Tania, Sabrina, Maria, Chris, Matt and all the rest of the team excel in their commitment to educating and empowering individuals. Their patience and expertise make them indispensable for anyone seeking to advance in the field. Thank you for the exceptional training experience!
Art Virrey
Service MVP is a first class company! Training to take your business to the next level. Joe is very responsive and makes you feel like his only customer. Tania was our trainer and she is amazing! She really made the training fun! Ask for her as your trainer for level 1!
Jay Mahaffey
The coaches at Service MVP are outstanding! A special shoutout to Maria, Sabrina, and Matt for their incredible support and expertise. They are knowledgeable, genuinely invested in your growth, and their tailored guidance made a significant difference in my experience. Highly recommend their coaching services!
Leo Gonzalez
Working with the service MVP team has been an outstanding experience. Their training sessions provided invaluable insights, breaking down concepts into understandable steps. The team's expertise and clear guidance have greatly enhanced our skills and confidence. Highly recommend service MVP for anyone looking to elevate their understanding and performance thank you for the fantastic support guys!
Thaddeus Rachell
This is a great class for anyone wanting to move forward with there sales experience they already have. It teaches you how to take issues you where not ready for before and ways to move past certain issues. I would tell anyone it's worth the time.
John Tackett
Get the Book That Started It All—FREE
Join MVP Club today and we’ll send you a free copy of the What Should We Do? audiobook by Joe Crisara. Follow along with the live training, apply it with the course library, and bring the whole system to life.
Claim My FREE AudioBook
